Tasmanian vegetable growing company Harvest Moon launched their Snackable carrots back in 2018, this was a product which they had been refining for five years previous to starting commercial planting.
“Since then we have had to deal with extreme weather conditions which have impacted our supply,” explained Nathan Bischa from the company. “However, despite these setbacks, we have seen strong growth year on year.”
At the moment carrots are included under the brand, but Harvest Moon are currently trialling a beanette, a small bean variety that is crisp and has got a good sweet taste, how beans used to taste.
“We are also playing around with other different snacking products and product types for various channels. All I can say now is watch this space, as these products become closer to market, we will be sure to be telling everyone all about them.”
The Snackables carrots are a specific variety of carrot that are purpose bred to be fully mature at their small size. This means that they have developed their taste profile including their sugars and their texture for a sweet, juicy and crunchy eating experience.
“What makes them unique is that they are a natural product, we wash and cool the carrots, but we don’t process them further. They are as nature intends them to be. Our primary market was aimed at parents of school aged children with the intention for use in school lunch boxes and therefore the primary household shopper. We centred our marketing strategy around appealing to parents who face the “lunch box dilemma” in deciding what they put into their kid’s school lunch boxes that they know is healthy and that they will eat it.
“Heading into the warmer months we focused more on entertaining, platters and other usage occasions. But we won’t be stopping there, we feel that they have many different uses and we are keen to tell everyone about what they can do with their Snackables snacking carrots.”
While most of what is grown is being sold in Australia, Harvest Moon have started shipping to customers in Singapore and Malaysia and have plans to take them further afield.
“We are very keen to take Snackables to the world. We believe they have the potential to change the way carrots are consumed in many countries around the world. We are very keen to open up the possibilities of snacking and eating Snackable carrots raw in their current form, because they taste great raw, they are convenient and above all else they are good for you, raw or cooked.”
For more information:
Nathan Bischa
Harvest Moon
nathan.bischa@harvestmoon.com.au
harvestmoon.com.au