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"Added value when marketing fruit and vegetables"

SPS introduces packaging with a glossy look

Smart Packaging Solutions (SPS) makes around 75,000 tonnes of solid cardboard packaging annually. "As a company we are always looking for innovation and our creed is: 'A top product deserves a top packaging'," says Johan de Neef, Business Unit Manager at SPS. "People buy a product with their eyes first. A can of juice with a dent in it, or a box of chocolates with wrinkled packaging aren't the first ones to be bought. The products in the supermarkets are being displayed more attractively. And this certainly goes for the Dutch fruits and vegetables too. They are just top notch products!," he emphasises.


 
Really defining 
At the beginning of this year, SPS developed a solid cardboard box with a glossy sheen. "A special white liner is laminated on the cardboard machine. Afterwards the cardboard plate is printed with a nice photo print. Companies can really define themselves with this. Growers union Van Nature immediately joined the development of this innovative idea."



"Together we developed a glossy lid for the aubergine packaging. Although this is an over pack, Van Nature wanted to be involved from the very start, so as to be able to make good marketing technical use of the new production method. "We are convinced that this new development gives added value when marketing fruit and vegetables. An added advantage is that we are very flexible when it comes to delivery times and numbers. This is certainly a valuable alternative to the pre-printed liner. It's expensive and less flexible." Concluded Johan De Neef.


 
Smart Packaging Solutions has many new projects in their portfolio at the moment. 


Glossy packaging for ZON soft fruit

For more information:
Johan de Neef
Smart Packaging Solutions
Locatie Meer
Europastraat 28
2321 Meer
tel : + 32 3 315 04 24
fax : + 32 3 315 04 49
mail: [email protected]
website: www.smartpaso.com
 
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