North Bay Produce has introduced new packaging for their fresh produce lines. "With a history of over 35 years, and as we have grown and are a recognized leading provider of high quality products with outstanding levels of service, we launched new packaging to reflect these qualities," says North Bay Produce in a release.
“The first thing you will notice is the larger North Bay Produce logo”, commented Brian Klumpp Director of Marketing and Strategic Development at North Bay. Klumpp continued by saying “This symbol, or our stamp as we often call it, remains the same as it has been for years and we think it represents well that we have farms all across the Americas and that we serve customers globally. By making the logo larger, however, we are simply trying to help people to know us better.”
American Heart Association seal
Another noteworthy feature in the new packaging designs is the inclusion of the seal of the American Heart Association. North Bay believes it is important to let consumers know that their produce, combined with a healthy lifestyle, can contribute to improving their well-being. For these reasons, North Bay sought and has been certified by the American Heart Association’s Heart Check Food Certification program for their fresh produce. North Bay’s president Nick Osmulski explained “We conducted a national survey and asked hundreds of consumers whether the American Heart Association seal on our produce packaging was important to them; the vast majority said it most certainly was. We believe that listing the seal on our packaging will be helpful to consumers interested in making healthy choices."
The next prominent feature people will notice in the designs are the fresh, vibrant and clean colors. The vibrancy of the colors also indicates to consumers that there is a dynamic company behind the brand. Retailers will be happy to know that by conducting nationwide surveys with hundreds of consumers, they overwhelmingly chose these designs over others that were considered and said they would be more likely to select North Bay’s products because of the packaging. Klumpp stated “Our objective was that, in a quick glance, consumers would recognize that North Bay’s produce was clean, fresh and great quality.”
Finally, as North Bay Produce is a cooperative, meaning that they are owned by their growers “We think it is important to let people know how our produce is grown and harvested and how directly it is provided to them,” added Klumpp. “Also, since our farmers feed their own families with their produce, the phrase “From our farms to your family. Naturally.” summarizes best what North Bay Produce offers – the freshest produce right from where it is grown to you, while always using the best practices to assure the healthiest and finest tasting produce, Naturally.”