Plátano de Canarias has introduced the first 100% compostable and biodegradable label made of wood pulp from sustainable plantations. This new initiative adds to the Aenor carbon footprint certification, renewed in 2018 by Plátano de Canarias, which guarantees that emissions are kept to a minimum, not only in production, but also in transport and distribution.
The new label has been presented within the framework of the firm's participation in the international fair Fruit Attraction, in an event that has been attended by Luis Planas, Spanish Minister of Agriculture, Fisheries and Food; Alicia Vanoostende, Councilor of Agriculture, Livestock and Fisheries of the Government of the Canary Islands, and Domingo Martín Ortega, President of Asprocan.
"More than 8,000 producers are represented by the Plátano de Canarias brand and over 100 companies sell and distribute the product throughout the year. Thanks to them, Plátano de Canarias is present in more than 16 million homes across Spain, and we work to be able to meet their demands and expectations," said Domingo Martín Ortega, president of Asprocan.
The new labeling will already be available in December and will start being used next January, gradually replacing the current one.