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TruTag Technologies close $7.5 million investment round for edible barcode

TruTag Technologies, a developer of product identity and traceability solutions, has closed on a $7.5 million Series C backed by Pangaea Ventures and Happiness Capital. This round brings TruTag’s total funding to-date to $25 million.

TruTag develops and manufactures invisible, edible barcodes called TruTags® that can be incorporated directly onto products to strengthen transparency throughout supply chains.

These TruTags® are made of a nano-porous silica that has received GRAS (generally recognized as safe) status from the U.S. Food and Drug Administration (FDA). They are scanned with hyperspectral imaging technology, an imagery method that can gain knowledge of where a product was made, its lot number, its authorized distributors, and safety information.


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