In an innovative market in which the competition is not sitting still, it is important for a brand to keep up with the times, it also needs to be in line with the organization and how it wants to be seen. “The developments that we have started in the past few years required us to recalibrate our corporate identity and to come out with the same story in a fresher and more powerful way”, says Johan De Neef of Smart Packaging Solutions. “In the past couple of years we invested a lot in our machine park, amongst other things, this led to a substantial expansion of our capacities and products that are distributed worldwide. This requires a new message that is in line with our growing market.”
“Our new story is that of ‘the perfect body’. This is a creative translation of what Smart Packaging Solutions offers their clients. Protective packaging for vulnerable products like fresh produce, meats, fish, and flowers”, says Johan. “As a producer of massive cardboard packaging, we make it so that fresh or frozen products are kept and transported under the best conditions. We're talking about sustainable and innovative packaging tailored to the product that shapes ‘the perfect body’. Not just the packaging but also the expertise of the employees and the involvement with our customers as well as the sustainable way in which we produce our packaging are what shape ‘the perfect body’.”
With this new message, the packaging company wants to realize great plans and ambitions. “We want to make it known that when people want to go for a strong, ethical and one hundred percent circular packaging solution, they need to come to us. We want to be the reference point for everyone with a question about packaging. We not only want to be the market leader in terms of volume but also in knowledge and customer support. That is what we intend to say with ‘the perfect body’ inherent to what we offer. After all, good looking packaging has no value without good content”, says De Neef.