Mango prices in Israel have dropped sharply this summer, with one kilogram selling for the equivalent of about US$2.70 (€2.50) at markets in Tel Aviv. Consumers are benefiting from lower prices, but growers are facing difficulties due to oversupply and reduced export demand.
Typically, 85% of Israeli mangoes are exported to Germany, France, the Netherlands, and the United Kingdom. However, exports have slowed as Brazilian mangoes gain a larger share of the European market. Nir Harel of Galilee Export said, "It is currently hardly economical to export. Brazil has flooded the European market with its affordable mangoes." He noted that Brazil's increased presence is linked to U.S. tariffs of 50% on its exports, which redirected volumes into Europe.
For growers in Israel, the situation is challenging. Farmer Moti Almoz, who manages 2,000 mango trees near the Sea of Galilee, reported difficulties selling fruit. "It is sometimes difficult to understand how it may be that something that is decided in the large white house reaches a few small trees here in Israel," he said. In addition, the loss of the Gaza Strip market since October 2023 has reduced demand, with Harel noting that it previously absorbed part of Israel's production.
Exporters are also facing boycott calls against Israeli produce, including mangoes, avocados, and dates, due to the war in Gaza and the occupation of the West Bank. British supermarket chain Co-op has stopped selling Israeli products, citing human rights concerns. While there are no official bans in Germany, exporters report hesitation among some smaller buyers. More concerning to exporters is the possibility that the EU could suspend its association agreement with Israel, which currently allows duty-free access for Israeli goods. Such a move would make exports subject to tariffs again.
Almoz said his mango harvest is nearly finished and that he also produces olives, which will be harvested in two months for oil production. He expressed hope that olive oil sales will be more stable than mango sales this year.
Source: Evidence Network
