New sea connections are helping Indian pomegranates travel farther. The Bhagwa variety, in particular, is attracting strong buyer attention this season for its consistent taste, rich colour, and long shelf life, says Prasad Chavan, CEO of fresh produce importer Acres EXIM.
While Nepal, Bangladesh, the UAE, and the Netherlands remain the main export destinations, successful trial shipments to Australia and the US via sea show potential for a wider market reach, Chavan mentions. According to him, "Overall production quality this season is slightly better than last year, with yields consistent or marginally higher despite local variations caused by weather patterns."
© Acres EXIM
However, despite favourable export growth, prices have softened compared to last year, Chavan says: "This is primarily due to increased supply and, in some cases, lower quality fruit reaching the markets, leading to softer prices in both wholesale and retail segments."
"Indian pomegranates mainly compete with producers from Turkey and Egypt, particularly in European and the Middle Eastern markets. Even with this competition, unique attributes of the Bhagwa variety are reinforcing India's position, especially in markets where health benefits and flavor are valued," he emphasizes.
© Acres EXIM
Domestically, Acres EXIM sources pomegranates primarily from Maharashtra's major growing districts, including Solapur, Sangli, and Nashik, and serves local demand in regions such as Pune and Mumbai.
Looking ahead, Chavan anticipates domestic prices firming up with festive demand from late August onwards. "On the export side, emerging sea routes promise growth despite freight challenges. We expect these new linkages to create fresh market opportunities," he concludes.
For more information:
Prasad Chavan
ACRES Exim
Tel: +91 78 75 145 854
Email: [email protected]
