India's premium imported fruit market is seeing steady growth, supported by urban demand for healthier, high-quality produce and global culinary trends. Urban millennials, Gen Z, families in metros and Tier-2 cities are shaping demand, while the Indian hospitality sector is boosting interest through fusion menus, and digital influencers are promoting healthy recipes.
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Mansi Ahuja of AMPRO Marketing shares that in 2025, imported fresh fruits are forecast to exceed $819.7 million, with a 5.54% annual growth rate through 2029. "Apples dominate, comprising over 60% of fresh fruit imports, followed by pears, grapes, kiwis, avocados, and berries, " she says as she points to the health-conscious and globally exposed segment of consumers seeking superfoods like avocados.
But according to Mansi, challenges to global exporters persist: "Complex regulations, fragmented distribution, and cold-chain gaps are prime pain-points. Many struggle with low consumer awareness, making it difficult to build demand despite high-quality produce," Ahuja explains. She adds that limited market understanding further complicates positioning premium fruits like avocados. "We are helping Australian avocado exporters to India address these through trade education, covering ripening, storage, and display techniques for reducing wastage and maintaining quality. These efforts are also helping importers and retailers build consumer confidence while supporting consistent consumer experiences," she highlights.
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Avocado demand is growing but remains nascent, requiring robust trade support. "We focus on programs to train importers, distributors, and retailers on handling and storage, minimizing spoilage, and enhancing shelf-life. On-ground support ensures best practices, while chef partnerships integrate avocados into Indian and fusion cuisines to broaden appeal. Retail strategies like optimized in-store placement and sampling boost visibility. Digital campaigns and influencer collaborations drive awareness, aligning with India's tech-savvy audience," she says.
For long-term growth, Mansi emphasizes building tailored market-entry plans, emphasizing localization and trade partnerships: "Last year, we supported an Australian avocados launch by training over 100 trade partners across Delhi and Mumbai," Ahuja notes, highlighting efforts to equip them with the knowledge to handle, ripen, store, display and marketing the fruit effectively. "Seminars, trade shows, chef, and nutritionist-led promotions raise awareness, while supply-chain support ensures quality consistency," she adds.
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Mansi advises exporters to invest in education, collaborate with the right partners, and be patient. "India's nuanced market demands a sustained approach to capitalize on its vast potential, tailored to local consumption habits and price sensitivities," she concludes.
For more information:
Mansi Ahuja
AMPRO Marketing
Tel: +91 981 113 7809
Email: [email protected]
www.ampromarketing.com
