In 2025, the Colombian avocado market is facing a time of expansion and demand. Growers are looking to increase their production and consolidate their presence in Europe while seeking opportunities in the U.S. and the Middle East. However, price volatility, logistical costs, and global competition present obstacles and adverse conditions for sustainable growth.
In this context, companies such as Palta Hass by Boreas, from Colombia, closed 2024 with positive results, with improvements in the sizes and quality of their fruit. "We did quite well, we achieved good results and even managed to obtain bigger-sized avocados," says Santiago Quintero, the company's commercial and marketing director.
The strategic aspect behind this success has been the investment in nutrition and ripening, which has ensured the production of optimal fruit for export. By 2025, the company plans to double its production from 240 to 480 tons, with an expansion plan that includes reaching 20,000 trees.
"The sector has been affected by price volatility. Although conditions in the first few weeks of 2025 have been good due to a lower supply from Morocco and Peru, there is still uncertainty. The year is looking promising, but we'll have to wait and see how prices evolve after weeks 26 and 27, in June. Also, the seasonal nature of the production makes it necessary to seek strategic markets to avoid oversupply at certain times of the year," says Quintero.
Colombian Hass avocados are mostly exported to Europe, with Germany and the Netherlands as the main destinations; however, the company is looking to expand into the United States and the Middle East. "The Middle East has always been an interesting destination for us, but we haven't found the right strategic allies," says Quintero. Managing to enter new markets largely depends on meeting quality standards and obtaining sustainable production volumes.
"Also, uncertainty about tariffs in the United States, together with difficulties in Colombian ports, is taking a toll on exports. The port of Cartagena had capacity problems which caused some delays. We chose to export from Santa Marta, which facilitated the logistics. These complications highlight the need for efficient infrastructure to guarantee the competitiveness of Colombian avocados abroad," says Quintero.
"We are committed to sustainability as a competitive advantage. Our crops in Marinilla, in Antioquia, do not require artificial irrigation thanks to favorable weather conditions. Our added value is ripening. In regular conditions, our fruit ripens in 15 to 16 days, and when refrigerated, in 6 to 8 days without black vascular tissue," says Quintero.
For more information:
Santiago Quintero
Palta Hass by Boreas SAS
Colombia
Tel.: +57 3102 989 916
[email protected]
