TRACT™, a new food and agriculture sustainability measurement platform, has appointed Allison Kopf as CEO.
Kopf will take over in January 2024 from co-founder Roel van Poppel, who set up and led the initiative, including overseeing its incorporation, for more than two years.
Kopf’s expertise in tech startups and her vision for the agriculture sector will give TRACT a competitive edge as it moves toward its customer launch in early 2024 and beyond. In taking the CEO role, Kopf will depart her current role as chief growth officer at IUNU, the U.S.-based company that acquired Artemis, a company Kopf founded, in 2021.
Kopf was named one of Forbes 30 Under 30 as well as the 2021 Global Women Fresh “Woman of Impact,” and has spoken on the future of agriculture at TEDx, Forbes 30 Under 30 Summit, Forbes AgTech Summit and the Alltech Ideas Conference. Kopf sits on the Boards of Santa Clara University’s College of Arts and Sciences and the Ciocca Center for Entrepreneurship.
Kopf will take over as TRACT CEO in January 2024 from co-founder Roel van Poppel.
“I’m committed to bringing together thought leaders, pioneering technology and forward-thinking investors to create a step-change in efficiency and positive impact in food and agriculture systems,” said Kopf. “The opportunities for us are exciting and I’m thrilled to work with the team to drive forward the future of sustainable agriculture.”
“Allison has already achieved an extraordinary amount in the ag tech space,” said Tim Harry, chairman of the board. “Her expertise and enterprise will be great assets for us as we move into a new phase for the company. I would also like to thank Roel van Poppel for his tenacity, vision and excellent leadership in building TRACT and preparing it for launch.”
Roel van Poppel led the company while on assignment from Olam, one of its investors. “One of TRACT’s key distinctions is that it has been developed by and for the food and agriculture industry and is the result of meaningful collaboration by significant players in the industry,” he says. “I am very proud to have led this work so far and to hand over this exceptional platform to Allison for this new stage in its development.”
For more information:
Kate Levine
TRACT
Tel: +44 7740 473 641
[email protected]
https://www.tract.eco