The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members that will be serving for the 2023 board year.
As of December 6, 2022, the following individuals are officially seated as HAB executive committee members:
- Importer Jorge Hernandez from London Fruit as chairperson.
- California producer C.J. Shade as vice chairperson.
- California producer Susan Pinkerton as secretary.
- Importer Sergio Chavez from CalMich Produce as treasurer.
Left to right: Jorge Hernandez, C.J. Shade
“It is an honor and a privilege to be elected as chairperson for 2023,” said Hernandez. “I look forward to continuing to support HAB and its efforts alongside my fellow industry members, especially in an expanded role. HAB is dedicated to the success of the entire industry and we look forward to continuing our mission of making fresh Hass avocados America’s favorite fruit.”
HAB also recognizes outgoing board members, Sal Dominguez, Jim Swoboda, Jaqueline Solares and John Cornell. HAB executive director Emiliano Escobedo says, “We want to offer our deepest gratitude to those who are phasing out of their roles on the board. Each has contributed so much to HAB’s success promoting Hass avocados and we wish them the best moving forward.”
Left to right: Susan Pinkerton, Sergio Chavez
The board meets four times every year with a focus on industry leaders coming together to make decisions on the organization’s policies and direction. What makes HAB unique is that board meetings have international representation, provide equity across the industry, and include conversation around key topics with a variety of facets.
The industry can count on HAB to be a catalyst for action and a reason to be confident, working collectively toward orderly growth that benefits everyone while remaining transparent, forward-thinking and collaborative.
To learn more about HAB’s work, members are encouraged to join board meetings. For additional information about HAB’s mission and to find details about the next board meeting, visit: www.hassavocadoboard.com/inside-hab/.
For more information:
Sofia Bert
Hass Avocado Board
[email protected]
https://hassavocadoboard.com/