As with all Sinclair labels, the new Sinclair EcoLabel construction is food-safe and suitable for direct contact with fresh fruit and vegetables. However, what makes the new Sinclair EcoLabel especially unique is that the OK compost and Seedling certification is for the entire label construction – face stock, adhesive and inks.
The desire to achieve a more sustainable fresh produce branding solution has been high on the agenda of the Sinclair Team since 2008. The Sinclair Innovation Team and Sinclair customers are understandably delighted to finally have a sustainable labelling solution for automated and high-speed fresh produce labelling.
Colin Woodward, Sinclair CEO/President, commented: “Delivering the Sinclair EcoLabel is a significant moment for Sinclair and the industry. We have been investing and working hard to meet customer, retailer and consumer calls to provide an independently certified, food-safe, fully compostable labelling solution to work on our automated and high-speed labelling technology. Having achieved this step in our sustainable journey, we continue to invest in reducing our environmental impact and achieving our vision for a more sustainable business and future.”
Kiwifruit marketer Zespri International has been a vital part of the Sinclair EcoLabel journey since 2008. Working in partnership with Sinclair the Zespri Team began trialling the Sinclair EcoLabel prototype in 2010.
Zespri’s Chief Innovation and Sustainability Officer Carol Ward said Zespri was thrilled to have worked alongside Sinclair to develop the new labels, and to be the first to adopt them on all organic Zespri Kiwifruit starting next season.
“Zespri is committed to sustainability, including making sure we better protect our environment, and this is another important step forward for us, helping to further reduce our environmental impact. We know our consumers want to see this sort of innovation and this is an important part of our mission to help communities and the environment thrive through the goodness of kiwifruit.”
Following certification of the new Sinclair EcoLabel in 2019, Zespri has continued working with Sinclair on trials of the new Sinclair EcoLabel on its green and gold kiwifruit. The label’s performance has demonstrated that the new EcoLabel high-speed application performance is excellent.
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