Thx! Dreams and El Pedregal announced the beginning of their third season together, continuing a partnership that celebrates and empowers the people behind the grapes.
Through this collaboration, more than 210 dreams have already been fulfilled for farmworkers and their families — from educational opportunities and home improvements to small business projects. In addition, Thx! provides educational support to hundreds of other workers at the farm, helping them and their families pursue better futures.
© Thx! Dreams
L-R: André Fattore, Martin Casanova
Each sticker featuring a real worker's face on El Pedregal grapes tells a story of purpose, connection, and hope.
"The program adds real value," said André Fattore, director at El Pedregal. "We see how consumers actively look for the grapes with our workers' faces. They connect with the product — and that connection truly enhances our brand."
As the partnership enters its third consecutive year, the continuity of the program is proving to be just as impactful as the dreams themselves. Farmworkers now recognize the initiative, feel proud to participate, and appreciate being part of a company that invests in their well-being.
© Thx! DreamsEach sticker featuring a real worker's face on El Pedregal grapes tells a story of purpose, connection, and hope.
"El Pedregal is a powerful example of how Thx! creates impact for workers while helping companies do better business," said Martin Casanova, founder of Thx! Dreams. "This partnership shows that doing good is not just the right thing — it's also good business."
The program continues to grow in the U.S. and Latin America, thanks to the support of Sam's Club, whose consumers can discover and connect with each worker's dream by simply scanning the QR codes on El Pedregal grapes.
For more information:
Martin Casanova
Thx! Dreams
Tel: +1 (786) 258-7522
[email protected]
https://www.thxdreams.com/
