The Fresh Produce Association of the Americas announced that Pedro Francisco Batiz Guillen will receive the Pillar of the Industry Award at FPAA's 2025 Annual Meeting.
Batiz Guillen is a veteran of the produce industry whose career has been defined by leadership, partnership, and mentorship. Batiz Guillen began his journey in produce at 17 years old and went on to co-found RB Packing and later Divine Flavor, alongside Alán Aguirre Sr. and Carlos Bon Sr. These companies helped reshape the fresh produce landscape and established new standards of quality and integrity in cross-border fruit and vegetable distribution. His deep roots in the industry, sharp commercial insight, and commitment to excellence have left a lasting mark.
Beyond his business achievements, Batiz Guillen has profoundly impacted individuals throughout his career. "I can write a book about Pedro Batiz," says Carlos Bon Jr. "Pedro has been able to face issues through his faith and resiliency. He can really bring out the best of everyone in a work group."
© FPAAPedro Francisco Batiz Guillen
Batiz Guillen's brother, Rodolfo Batiz, echoed this sentiment, stating that he "had an obsessive focus about the customer. He wanted to know strategically what they wanted, and he was always listening so that he could bring value-added items to the market ahead of their time."
Throughout his decades-long career, Batiz Guillen has been known for his honesty, loyalty, strong work ethic, and support for others—through both challenging and prosperous times. His leadership and character have earned him deep respect across the industry, from colleagues and growers to customers and even competitors.
The Pillar of the FPAA symbolizes not just decades of hard work and passion, but also the legacy he leaves behind—for his family, for the industry, and for every life he has touched along the way.
"Years ago, my friend Pedro shared a piece of wisdom I've never forgotten: 'Do good work, stay humble, and let your impact speak louder than your words.' It's advice that embodies who he is and why he's being honored today," said Batiz Guillen's longtime friend Alex Suarez.
Batiz Guillen's story represents the best of the industry: collaboration across borders, building trusted teams, nurturing talent, and delivering quality produce with integrity. The FPAA looks forward to honoring him and celebrating his contributions to the produce community.
For more information:
Lance Jungmeyer
Fresh Produce Association of the Americas
[email protected]
Allison Moore
Fresh Produce Association of the Americas
[email protected]
www.freshfrommexico.com