Hass Express has appointed Robb Bertels as vice president of business development. Bertels brings over 30 years of produce industry experience and will spearhead the company's expansion into the North American market.
"Robb's strategic insight and deep industry relationships are a strong match for our growth goals," said CEO Samuel Chio.
"His leadership will help us strengthen our export programs and deepen connections across the supply chain," added COO Ahmed Attia.
© HassExpressRobb Bertels
Chio and Attia founded Hass Express in 2018 in San Vicente, Colombia. The company oversees more than 1,130 hectares of premium Hass avocado production, combining company-owned farms and a network of partner growers under its direct management. Through this integrated structure, Hass Express ensures consistency, traceability, and year-round availability of fruit from Colombia.
"The avocado business is global, and Hass Express' Colombian operations, packinghouse, and tech are impressive," said Bertels. "As the market becomes more data-driven, the company is using every tool to deliver quality to North America."
The company operates a state-of-the-art packing facility strategically located near its growing regions, enabling efficient sourcing, packing, and export operations. With its recent expansion into the U.S. market, the company now maintains full control and traceability from orchard to retail shelf, offering clients a reliable and high-quality supply of avocados supported by direct oversight of every stage of the process. Hass Express values sustainable farming and respects the link between land and produce.
For more information:
Robb Bertels
Hass Express
Tel: +1 (805) 218-1132
[email protected]
www.hassexpress.co