T&G and WinCommerce have signed a memorandum of understanding (MOU) to significantly grow sales of T&G's premium ENVY™ branded apples in Vietnam by 50% over the next two years.
The companies, which have worked together for over eight years, signed the MOU in Ho Chi Minh City last night, in the presence of New Zealand's Prime Minister, the Right Honourable Christopher Luxon.
The agreement will increase sales of T&G's premium ENVY branded apples by 50% over the next two years by increasing the range in the majority of WinCommerce's nearly 4,000 stores, along with enhancing investment in promotions and sampling to connect more consumers with ENVY branded apples.
T&G Global's Chief Executive, Gareth Edgecombe, says Vietnam is a key growth market for T&G and this MOU further strengthens the Company's partnership with WinCommerce.
"Over the last five years, our premium ENVY branded apples have grown significantly in market share, and today, with 40% of the segment, it is the leading premium apple brand in Vietnam," says Mr Edgecombe.
"As part of our Asia growth strategy for ENVY, we are focused on further growing consumer demand in Viet Nam and this MOU with WinCommerce reflects our shared ambition for more consumers to have greater access to delicious, high-quality, year-round, premium apples.
"T&G's ENVY branded apples are one of the real success stories of New Zealand's horticulture sector. Developed by our partners at New Zealand's Plant & Food Research in 2008, they're today grown by T&G and our network of independent growers in New Zealand, and we also license them to growers in over 13 countries. This means consumers in over 60 countries can enjoy premium ENVY branded apples every day of the year.
"With 70% of Vietnam's premium ENVY branded apples grown in New Zealand, this MOU will deliver increased export revenue to New Zealand and support the growth of our regional and national economy."
Ms. Nguyen Thi Phuong, CEO of WinCommerce, stated: "At WinMart supermarkets and WinMart+/WiN stores, we prioritize offering a wide variety of options, ensuring that Vietnamese consumers have access to the highest quality products, whether sourced locally or internationally."
She further discussed commercial successes and future potential: "ENVY branded apples are becoming increasingly popular and chosen by many consumers, thus demonstrating the tremendous potential of the Vietnamese market. The partnership between WinCommerce and T&G demonstrates our commitment to providing customers with high-quality apples."
The Prime Minister of New Zealand, the Right Honourable Christopher Luxon, said this MOU will help boost export growth.
"We have an ambitious goal to double exports by value within the next ten years, and our world-leading food and fiber sector, and the innovation and productivity that underpins it, is critical to delivering this. This MOU between T&G and WinCommerce will contribute to realizing this goal."
T&G's portfolio of apples has been sold in Vietnam for over 15 years, with the Company establishing its office in Ho Chi Minh City in 2019. Today, T&G's apples represent 19% of total apples imported from New Zealand.
For more information:
Michaela Nel
T&G Global Limited
Email: [email protected]
