Fresh Formulaics will introduce its inaugural product, Flair S1™, at Berlin Fruit Logistica this week. The product is a high-performance, all-in-one solution designed to improve the shelf-life, quality, and appearance of fresh produce. Its proven commercial performance, compared to traditional waxes and resins, delivers a longer-lasting shine and superior firmness retention while creating stronger operational efficiencies and helping suppliers adapt to changing consumer and regulatory demands.
Flair S1 is an all-in-one solution designed to improve the shelf-life, quality, and appearance of fresh produce.
Flair S1's offers:
- Longer-lasting shine
- No MRLs (maximum residue levels)
- Elimination of plastic use and non-vegan ingredients
- Expansion into new markets
- Decrease of overpack
- Reduction or elimination of heat drying
- Higher fruit throughput
- Consolidation of treatment steps
- Certified as Vegan
Left: conventional wax on citrus; right: Flair S1 on citrus.
"This is a breakthrough change for the produce industry, transforming the supply chain with smarter, more effective solutions that are plant-based," said Denise Junqueiro, vice president of marketing. "We're thrilled to provide suppliers with a product that elevates the quality and appearance of produce to meet the growing retail and market demands while helping them achieve their sustainability goals."
Flair S1 also allows suppliers to consolidate treatment steps, process fruit faster, and eliminate the need for fruit tempering–cutting energy consumption and operational costs.
Fresh Formulaics will showcase Flair S1 at Berlin Fruit Logistica from February 5-7, 2025, in Hall 25, Stand B-51.
For more information:
Fresh Formulaics
[email protected]
www.freshformulaics.com