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Expert knowledge and current trends at the Lorentzen & Sievers stand

Packaging reimagined

Lorentzen & Sievers (L&S) will be attending Fruit Logistica in Berlin again this year. The expert discussions at the exhibition stand have proven particularly valuable, and this year's guest at the stand will be Henning Kleinespel from Deutscher Fruchthandelsverband (German Fruit Trade Association), who will be discussing the key topic of PPWR. Every year, visitors also have the opportunity to learn more about the company's innovative packaging solutions and discover how L&S is working with its customers to create a sustainable, efficient, and sales-promoting packaging future.

Expert discussion with Henning Kleinespel
On Thursday, February 6, from 9:00 a.m. to 1:00 p.m., Henning Kleinespel, lawyer and deputy managing director of Deutscher Fruchthandelsverband e.V., will be available for personal discussions at the Lorentzen & Sievers stand. Questions about the European Packaging Regulation (PPWR), the German Single-Use Plastic Fund Act, and other legal requirements will be competently answered and discussed.


Solutions from Lorentzen & Sievers.

Changing regulations requires new approaches
The European Packaging Regulation has toughened the requirements for packaging, in particular with the future ban on plastic packaging for fruit and vegetables (up to 1.5 kg marketing weight) and the inclusion of transport packaging. Lorentzen & Sievers cover the complex expertise required for implementation with a comprehensive 360° view. In the category of fruit and vegetable packaging, which is in direct contact with food and is subject to strict requirements in terms of freshness and protection, the company provides solutions that meet both technical feasibility and legal requirements.

Everything under one roof – holistic solutions for the value chain
Lorentzen & Sievers, a PRODINGER Group company, is characterized by the fact that it covers all packaging requirements – from primary to tertiary packaging. L&S offers customized solutions that consider all aspects of the value chain. The packaging meets the highest standards in terms of product protection and logistics and supports customers in achieving their sales and sustainability goals.

Current Packaging Design Trends for 2025
The packaging design trends for 2025 reflect changes in consumer awareness and behavior. Lorentzen & Sievers see the following key trends in the food packaging sector:

  • Interactive design: storytelling and direct consumer appeal using QR codes
  • Sustainability: optimal recyclability and minimalist design
  • Clever viewing window: Ensuring a clear view of the product
  • Handmade and imperfect: Use of creative elements such as scribbles and handwritten notes
  • Back to the roots: Incorporation of traditional patterns from different cultures
  • Mascots: Individually designed figures that are integrated into the storytelling

Inspiration will be presented in the form of examples at the Lorentzen & Sievers stand.

In-house packaging design agency - tailor-made solutions for 2025
The in-house packaging design agency of Lorentzen & Sievers specializes in the development of functional and aesthetically pleasing packaging solutions for fruit and vegetable products. For 2025, the team is focusing on the latest design trends and contemporary graphic design. Sustainability plays a central role here. Lighter and more compact packaging reduces the consumption of resources and makes transportation easier. The responsible use of printing inks promotes recyclability, while informative consumer instructions contribute to sustainable action.

Efficiency through automation and standardization
According to L&S, the key to efficient packaging processes lies in automation and standardization. A higher degree of standardization leads to more cost-effective and time-efficient production processes. Lorentzen & Sievers therefore relies on extensive standardization in the selection of materials, packaging formats, and design to develop the best packaging solutions. The aim is to provide individually tailored and efficient solutions.

Sustainability through the circular economy - a vision for the future
As a PRODINGER Group company, Lorentzen & Sievers pursues sustainable packaging solutions that promote the principles of the circular economy. The packaging considers the entire life cycle – from design to disposal. The focus is on recyclable materials, simplified mono-packaging, and, where possible, the use of recycled materials.

Visit the company at Fruit Logistica in Berlin: Hall 20, Stand B-20

For more information:
www.lorentzen-sievers.de

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