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USApple announces staff promotion

The U.S. Apple Association (USApple) announces that Christopher Gerlach has been promoted to Vice President, Insights & Analytics.

Gerlach joined USApple in July 2020 as the Director of Industry Analytics. Over the past four years, he has drawn on his strong economic and data analysis skillset to prepare proprietary reports, webinars, and presentations that offer unparalleled business intelligence to the apple industry.

"When Chris joined USApple, he immediately immersed himself in our shared vision of discovering, analyzing and reporting data that are helping apple industry participants make better decisions," said Jim Bair, President and CEO of USApple. "Some of these data have never before been discovered or shared. From his storage reports to our proprietary Newton database to his market webinars that draw large audiences, Chris is adding value to USApple membership, especially during a time when the industry is fighting economic headwinds. His new title is intended to reflect his many valuable contributions."

"My goal is to provide actionable insights that empower our members to navigate challenges and opportunities within the industry," said Chris Gerlach. "I'm excited to continue this work, uncovering new data and trends that support the success of apple growers and marketers."

Christopher Gerlach.

Gerlach's data, charts, and visuals have also augmented USApple's government affairs and media relations strategies. Showing simple yet compelling charts while meeting with White House officials or Members of Congress and their staff has proven to resonate. Likewise, communicating complicated topics with reporters using understand-at-a-glance graphics has helped USApple shape important stories.

Prior to USApple, Gerlach served as Director of Research for the International Council of Shopping Centers (ICSC) where he was responsible for generating original economic research on the $6.7 trillion retail real estate industry. He holds a Master of Regional Planning degree from the University of North Carolina and an MBA from the George Washington University School of Business.

Lynsee Gibbons
US Apple Association
[email protected]

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