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New line of Regenerative Organic Certified blueberries introduced

AC Foods is introducing betterful®, a line of Regenerative Organic Certified® blueberries, to the market. Launched in stores in April and available through September, betterful blueberries are available in select Whole Foods, Sprouts, Bi-Rite, NewLeaf, Berkeley Bowl Marketplace, and Oliver's locations. The berries are grown in California and Oregon.

The idea of betterful started with the idea that good choices taste better. The brand's mission is to enhance every stage of the growing, harvesting, and delivery process.

betterful blueberries are grown in California and Oregon.

There is a regenerative approach to growing the betterful berries. Regenerative agriculture focuses on restoring natural resources, rebuilding landscapes, and revitalizing rural communities. At the center of regenerative agriculture is soil health, which provides the nutrients needed to grow blueberries. The soil and the berries' deep root systems hold c0┬▓ in the soil that would otherwise be released into the atmosphere. Experts agree regenerative agriculture is an important step in mitigating the effects of climate change.

There is a regenerative approach to growing the betterful berries.

In 2024 after a rigorous certification process, betterful's Oregon farms will officially become Regenerative Organic Certified, a certification that meets high standards for soil health, animal welfare, and farmworker fairness. To date, they've certified 227 farms and ranches across the U.S., and betterful will be proud to be among the first blueberries to be Regenerative Organic Certified.

"As betterful blueberries continue to hit the shelves of retailers this spring, we are excited to bring a new level of flavor and sustainability to consumers," said Sunnia Gull, vice president of marketing at AC Foods.

For more information:
Emma Koehler
AC Foods
[email protected]
https://eatbetterful.com/

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