Nature Fresh Farms was honored for its expertise in packaging design at this year’s PAC Global Awards Competition, receiving Best in Class for its HallowYoom® and Award of Distinction for its Organic Greenhouse Berries™ in the Package Innovation Design – Labels category.
“To see our design and marketing team be recognized for what we’ve always known is industry excellence is extremely rewarding,” says Matt Quiring, senior vice president of sales & marketing. “Internally, we recognize and celebrate the talent on our team, but for them to be celebrated by the industry is another level of success we believe they are incredibly deserving of.”
For the HallowYoom label, the design team put a seasonal Halloween spin on the company’s Yoom® tomato. The Yoom, which is traditionally marketed to the tomato enthusiast for its range of flavors from savory to fresh, with a hint of plum-like sweetness, was transformed into a Halloween enthusiast’s delight. Celebrating this two-bite tomato’s unique black color and flavor, the design team leaned into the holiday season on the label, showcasing Halloween-inspired recipes and language.
The Organic Greenhouse Berries showcases communication excellence on pack. Using icons and text to simplistically and engagingly highlight the benefits of greenhouse-grown berries to shoppers while simultaneously showcasing product quality is an example of marketing excellence.
“Enticing consumers to pick up your product is the first step to ensuring any product’s success, and more often than not, what entices a consumer to pick up your product is the packaging," says Quiring. "We invest in marketing strategies that lend themselves to exciting packaging and approachable language on packs that drive consumer trial. While we know we can gain consumer loyalty and repeat purchases with the flavor our products offer, we first have to get our products into the hands of consumers, and packaging helps us do that.”