Verdant™ Technologies has appointed Harlan Ewert to director of business development, a strategic move aimed at fortifying the company's commitment to making food more stable, from crop to cart.
After making a significant impact in his previous role as the director of sales, Ewert, who has an extensive network and industry experience from his 30-plus year tenure at The Kroger Co., will now steer the ag tech firm’s business development initiatives. His role will center on enhancing value for its customers throughout the supply chain.
Right: Harlan Ewert
"Harlan's knowledge of the retail grocery business, coupled with his approach to category management, has already proven invaluable,” said Gordon Robertson, CEO. “His transition to director of business development is not just a gain for our team but a significant win for our partners across the supply chain, especially growers, as we navigate the path to more sustainable practices together."
Ewert's approach is rooted in understanding and addressing the varied needs of stakeholders across the supply chain, from growers to consumers. His strategy will encompass broadening offerings, tailoring value propositions specific to each link in the supply chain and ensuring that the benefits of Verdant’s technology, HarvestHold®, are impactful at every stage.
"My journey in this industry has always been about developing relationships and bringing tangible value to the table,” said Ewert. “With HarvestHold Fresh, we have an opportunity to heighten the produce experience for consumers while ensuring that stakeholders, especially our growers, see enhanced value and reduced waste. My focus will be on ensuring that our solutions satisfy all of our partners throughout the supply chain."
Ewert’s strategic approach to business development will involve focusing on qualifying leads and opportunities, ensuring that Verdant's solutions are presented where they can make the most significant impact. His role will also involve collaborating with the sales, marketing and product teams to ensure that the company’s offerings align with industry needs and expectations.
For more information:
Steven Oklesh
Verdant Technologies
[email protected]
https://verdant-tech.com
