The new snack pepper brand Tatayoyo has won the Fruit Logistica Innovation Award 2023! The Dutch vegetable breeding company Rijk Zwaan is extremely honored by this recognition of fresh produce professionals’ enthusiasm for Tatayoyo. This unique, ready-to-eat pepper with bursting flavors is one of Rijk Zwaan’s inspiring innovations for the vegetable category at Fruit Logistica 2023.
Heleen van Rijn - Wassenaar, Specialist Marketing Pepper at Rijk Zwaan, comments: “We are very happy and honored to have won this prize with Tatayoyo. It’s a great recognition of our collaborative approach with customers and chain partners. Many thanks to everyone involved!”
Many visitors tasted Tatayoyo during Fruit Logistica, she continues. “They were positively surprised by the bursting flavors of this ready-to-eat snack pepper. We always strive to offer purpose-driven products that advance the market by adding value for growers, chain partners, retailers, and consumers. Winning the Fruit Logistica Innovation Award shows they want to join us in moving ‘freshly forward’. We invite our partners to explore the unknown: Tatayoyo, a tropical adventure!”
The Tatayoyo story started over ten years ago. When breeders at Rijk Zwaan discovered a ‘wild’ pepper bursting with flavor, they immediately felt this was the opportunity to create something completely unique. It took years of crossing varieties to develop the first commercial version of Tatayoyo. Thanks to the intense sweetness and greater presence of aromas, Tatayoyo is a truly new experience for the pepper category. As an added bonus, Tatayoyo peppers have almost no seeds, making them ideal for snacking.
Winning the Fruit Logistica Innovation Award 2023 is a particularly special milestone for Rijk Zwaan, because it is the first time any company has won the award three times. Rijk Zwaan previously won it in 2006 with Salanova® and in 2017 with KnoxTM. “This gives us extra inspiration to keep innovating and move ‘freshly forward’ with our partners,” states Van Rijn - Wassenaar.
‘Freshly Forward, from Foundation to Future’ is the theme Rijk Zwaan has chosen to encapsulate its roadmap for tackling today’s challenges. The vegetable breeding company is moving Freshly Forward both with and for partners in the entire fresh value chain, because fresh solutions hold the key to meeting many of today’s demands.
For more information:
Heleen van Rijn – Wassenaar
Tel.: +31 6 11 13 13 65