Renewed collaboration between Macfrut and Confindustria Assafrica & Mediterraneo

Macfrut aims at the African continent

"We are increasingly convinced that fruit and vegetables can play a leading role in the future of Africa," said Renzo Piraccini, president of Macfrut, who commented on the renewed collaboration between Macfrut and Confindustria Assafrica & Mediterraneo.

Chiara Campanini and Cecilia Marzocchi (Macfrut foreign office)

"For this reason we have been strongly focused on the Continent for years, going so far as to host an entire pavilion at the fair and take part in numerous international missions. The 2022 edition of Macfrut at the Rimini Expo Center will include three days of events on opportunities for companies in the fruit and vegetable sector in Africa. It goes by the name of Africa Days and will include three events: the African Fruit and Vegetable States-General; the presentation of international cooperation projects by AICS; a look at specific countries to inform companies about the opportunities of a rapidly developing market. I would like to thank MAECI, AICS, Ice-Agenzia, Unido and Confindustria Assafrica & Mediterraneo for this great opportunity," said Piraccini.

Renzo Piraccini with a foreign operator

The partnership between Macfrut, the international fruit and vegetable exhibition, and Confindustria Assafrica & Mediterraneo is therefore renewed. The Rome headquarters of Confindustria hosted a conference entitled: Lead the Change. New trends for Africa and the Middle East. The event focused on the opportunities for Italian companies in the African continent, where fruit and vegetables can play a central role in growth and development. This focus will be the central theme of Macfrut 2022 (Rimini Expo Center May 4-6) with the Africa Days initiative.

Macfrut delegation to Tanzania a couple of years ago, pre-Covid

Three events are planned for the Africa Days. On the first day, the Fruit and Vegetable General Assembly, which brings together experts, companies and institutions on key aspects for the development of the sector in the various African nations. The second day will be dedicated to international cooperation, through the projects of AICS (Italian Agency for Development Cooperation) in Africa. Lastly, there will be a greater focus on the opportunities for both international importers and European exporting companies that may find in Africa a growing receptive market.

Africa Days is organized in collaboration with the Italian Ministry for Foreign Affairs and International Cooperation, AICS, Ice-Agenzia, Unido and in partnership with Confindustria Assafrica & Mediterraneo.

For more information:
Cesena Fiera
Via Dismano 3845
47522 Cesena (FC) - Italy
+39 0547 317435

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