The Australian Avocados ‘Our Green Gold’ advertising campaign was the fan-favourite advertisement during the Tokyo 2020 Olympics coverage. The campaign won the ‘gold medal’ in the Channel 7 competition, which means that Australian Avocados will win $1 million worth of free placement during the station’s biggest sporting and cultural moments over the next nine months.
The campaign was created by Hort Innovation using the Avocado marketing levy, with delivery partners TBWA Sydney and Atomic 212. Hort Innovation chief executive officer Matt Brand told horticulture.com.au: “The Australian Avocados campaign is a celebration of all things green and gold and all things symbolically Aussie."
"The Olympics Games Tokyo 2020 provided the perfect platform to remind everyone that our country not only boasts first-class athletes but the best fresh produce as well. Hort Innovation is thrilled that this campaign has received the viewers’ vote for ‘Best ad of Tokyo 2020’ – it just goes to show how much Aussies love their avocados and support our local growers.”
