Envy™ apples are joining the food and lifestyle media outlet Kitchn in celebrating the best of brunch as part of Kitchn’s first-ever Brunch Fest virtual event. Kitchn established Brunch Fest as “one big (virtual) brunch party” culminating in an all-day takeover on May 2 of its Instagram channel, @thekitchn. The online hub for Kitchn at thekitchn.com draws 16.4 million unique monthly visitors/viewers and earns 45 million monthly page views (Source: Comscore February 2021).
“From making pancakes to frittatas and mimosas, brunch foods are the ultimate in connection and warmth,” said Faith Durand, Kitchn’s editor-in-chief.
Envy apples are a natural partner in this high-profile social extravaganza as a pick for upscale brunch recipes given their sweetness, crunch and shareable size. Envy has been promoted in an array of brunch recipes ranging from sweet to savory, and as spring brunch season approaches, Envy marketing and PR efforts remind shoppers about their versatile usage in late-morning meals.
Promotion for Brunch Fest has begun and Envy apples are featured on Kitchn’s social and digital properties to inspire consumers to include the apple in their recipes, especially as Mother’s Day approaches on May 9.
Promotion for Brunch Fest has begun and Envy apples are featured on Kitchn’s social and digital properties to inspire consumers to include Envy apples in their brunch recipes.
As part of the May 2 program, Envy will be featured in a live recipe demonstration led by Brunch Fest guest star, Kate Wood of Wood and Spoon, alongside Kitchn’s assistant food editor Nicole Rufus. In addition, a game on Kitchn’s Instagram stories will showcase Envy in a variety of recipes.
Display ads throughout the Kitchn site will also raise awareness of Envy, and the brunch recipe will be presented on the website along with shoppable links. T&G Global, owner of the Envy apple brand, is supporting the effort with additional digital advertising, social media content and a public relations push.
A brunch themed website was created by T&G Global and highlights a range of recipes to suit palates that prefer sweet or savory. A Mother’s Day giveaway will be conducted on the website and, on Instagram, Envy apple fans will have a chance to win a $200 gift card and a six-pack of Envy apples.
“Envy apples’ year-round seasonality lends them to having a starring role in a variety of seasonal recipes. With their quality, gorgeous red skin and large size, they are a prized addition to menus,” says Cecilia Flores Paez, T&G Global head of marketing for North America.
Envy is marketed by CMI Orchards, Rainier Fruit Co. and Oppy.
For more information:
Cecilia Flores Paez
T&G
Tel: +1 (310) 291-5583
Cecilia.FloresPaez@tandg.global