"The Guifei mango, which is also known as Red Golden Dragon, is an early-maturing variety of mango which has been developed in Taiwan Province. In 1997, it was brought to Hainan Province for the first time. The variety is very convenient to store and transport, it has a great taste and a pleasant smell. Its Brix level reaches 14-18 degrees and, at this moment, it is the most cultivated mango variety in Hainan Province. Since 2015, when Guifei mangoes were first introduced to the Chinese public for the first time, they have continued to gain popularity with consumers and the sales are increasing year by year. The sales are truly going through the roof!" said Mr. Long Gang of the Hainan Natural Fruit Agricultural Development Co. Ltd.
Mr. Long Gang at the Mango Planting Base in Hainan
Guifei mangoes
"The production season starts at the very beginning of January and ends at the end of May. The production season this year will be over within the next month. Looking back at the current season, I can say that the overall market performance is definitely very encouraging. Since the beginning of March, we have entered a large shipment period. We have to work really hard to cover the market demand! At this moment, we have already transported the majority of our mangoes, but the situation is still very intense. Demand clearly exceeds supply. From the price point of view, it is already about 30% higher than it was in the same period last year."
Farmers picking Guifei mangoes
Hainan Natural Fruit Agricultural Development Company's team members
excellent taste. Unlike the other mango varieties, this variety is the only one that ripens on the trees. It means that its kernels won't begin to rot prematurely and the fruits can stay fresh for a longer time. The second reason is the rapid development of the e-commerce sector. Online platforms provide ideal conditions for the fast promotion of Guifei mangoes. The modern logistics system has made Guifei mangoes recognizable in every part of China, even in the very distant regions. In the past three years, we have actively participated in various agricultural exhibitions and shown Guifei mangoes to merchants from all over the world."
Matured Guifei mangoes
A worker with the Guifei mangoes
"We have a mango planting base covering about 67 ha of land in Hainan. We are distributing our mangoes under our own brand 'Rainbow Guifei Mangoes'. At first, all the mangoes are going to Sanya, and then from Sanya, they are sent to the markets, supermarkets and fruit stores in Jiangsu, Zhejiang and Shanghai Provinces."
Hainan Natural Fruit Agricultural Development Co., Ltd.
Telephone number: +86 153 3898 3897
100757625@qq.com
100757625@qq.com