Millennials, or Generation Y, were known for their love of avocados, but their younger counterparts appear to be even more obsessed with the fruit.
According to a study by Barclays, Generation Z – the generation after Millennials – are buying and consuming 266% more avocados than their predecessors.
The study, which compared the spending habits of Generation Y with Generation Z – those born in the 1970s, showed that a typical shopping basket for today’s students is radically different, with baked beans and beer being swapped for avocados, coconut oil (up 667%) and kale (up 80%).
Students are now more likely to go for a clean and healthy lifestyle with the study reporting a 33% fall in weekly drinking and 46% fall in smoking.
The student love affair with avocado does vary by region though. The smashable fruit is most beloved in Cambridge, where 42% of students pick it up on a weekly basis, ahead of Oxford (34%) and St Albans (33%). By contrast, less than one in five (18%) students in Peterborough snap one up each week.
The growing popularity of avocados has coincided with global supplies falling short. Last month Tesco announced it would be selling small, egg-sized avocados in order to meet demand, following poor harvests in key avocado-producing nations like Peru and South Africa.
Source: uk.finance.yahoo.com
