BayWa and Holder have agreed on an extensive distribution cooperation for the business segments of communal-and-industry-technology, as well as technology for viticulture and fruit cultivation.
The Max Holder GmbH, Metzingen and the BayWa AG, Munich signed the strategic cooperation last week. Starting from July 1st, the BayWa AG will be selling wine and fruit cultivation vehicles by BayWa AG and be in charge of servicing them for all of their distribution area in Bavaria, Wuerttemberg and Saxony. On August 1st, BayWa AG is going to integrate the complete range of vehicles and accessory equipment for communal- and industry-technology into their program, as well as take over distribution and service in Bavaria, Saxony and large parts of Wuerttemberg.
Photo: Holder GmbH
"By incorporating the Holder vehicles, we are closing a gap in our product portfolio," says Markus Leinfelder, head of PM new engines at BayWa AG. "After extensive research and negotiations, we chose Holder. The portfolio and solutions of the company fit our requirements and the needs of our customers perfectly," Leinfelder reports.
Andreas Vorig, chairman of the board of the Max Holder GmbH, is especially counting on the extensive coverage that BayWa offers: "With around 200 locations in the BayWa area, we can offer our customers a professional and close-meshed service network. Furthermore, we were convinced by the sales power of 35 representatives. By taking this step, we secured our goals for the next years to come," says Vorig.
