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"China: Brand new Brand: the launch of "Sanya Mango"

On 9th December, the Sanya Mango brand strategy launch ceremony was organized by the Sanya government and the China Fruit Marketing Association. This means that the first tropical fruit brand "Sanya Mango" now becomes the regional fruit brand. The objective was to improve the brand recognition of Sanya Mangoes. During the ceremony, the Deputy Mayor of Sanya was present to introduce the mango industry trends.

Sanya is well known as the best cultivation area for Sanya Mangoes. Currently Sanya City has a mango plantation area of over 25,000 hectares, and its annual mango output reaches over 560.000 tons, covering more than 10 mango varieties.

Source: Sanya Daily

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