VegFru is an online platform which connects farmers, suppliers, retailers and buyers on a single platform. It was founded in June 2015 by Anil Chopra and is based out of Delhi. Now Wingify, another Delhi based enterprise, focused on software, has invested an undisclosed amount in the online fruit and vegetable marketplace. The funds will be deployed for team expansion and developing mobile apps for both buyers and sellers.
Anil Chopra, Founder and CEO, VegFru.com, said, ''It is surprising that the same mangoes that are sold in Vijaywada for Rs 7000 per quintal are sold at Rs 10,000 per quintal in New Delhi. Even after accounting for transportation and packaging costs, that is 20 per cent increase in wholesale price from South India to North India.”
He stated that farmers in developed nations get 50-60 per cent of final consumer price of fruits and vegetables(F&V) produce while an Indian farmer just gets 20-30 per cent. The reason for all these inefficiencies is that the F&V markets and marketing infrastructure in India are not linked with each other. There is a huge knowledge gap between sellers, buyers and farmers in terms of prices and best practices.
How VegFru works?
Vendors, suppliers and sellers can register themselves on VegFru.com and list their products or services for free. Buyers from all over the world can connect with these sellers to enquire about prices and trade terms and trade with a suitable provider. The company has 5000 registered vendors on VegFru.com that cater to over 100 different kinds of fruits and vegetables.
Anil said, ''VegFru.com catered to about 60 wholesale orders in the month of March, which is double the number of orders for February. We see 350 transactions per month. Currently, we have 50 product clusters across India where farmers directly supply vegetables and fruits.”
With 15 employees, Vegfru.com is planning to get on-board 50,000 vendors from all over India by expanding to all the major clusters and belts in India.
(1 Indian Rupee= 0.015 USD)
Source: yourstory.com
