#EatingByExample
Sunkist pledges to serve more produce
“As members of the produce industry, we need to be setting an example for all consumers by eating more fruits and vegetables ourselves,” said Sunkist Manager of Corporate Category Management Cassie Howard, who is serving on the PMA’s Eating By Example task force.
The Eating by Example initiative, conceived by graduates of the PMA Foundation Emerging Leaders Program, is a fun, non-binding pledge to boost industry’s own produce consumption. It offers simple tips on how to add more fruit and vegetables to all eating occasions. It is relying on social media efforts by participants to drive engagement and demonstrate the impact of #EatingByExample in the workplace.
“All of us at Sunkist are proud to be part of this initiative to encourage produce consumption among our employees and industry partners in a creative and collaborative way,” added Howard. “Creating widespread behavior change among consumers should start with our industry, so we are stepping up.”
For more information about Sunkist’s family farmers visit familystories.sunkist.com.
