Increasing popularity of New Zealand products in India
New Zealand has extremely favourable conditions for the growth of avocado. Also, the cultivators ensure that the avocado reaches a minimum of 24 per cent dry matter before it is harvested, ensuring a creamier, premium one. Hass, Reed and Fuerte are the main varieties grown in New Zealand. Hass, however, is the most popularly exported variety and is widely available in India.
India has a fast- growing middle class consumer segment with reasonably good disposable income, so there is a good demand for higher value niche food and beverage products.
New Zealand has a clean, green image in India and products like avocados, kiwifruit, apples and dairy products are increasingly available in the most of the high-end stores in the country.
Furthermore, New Zealand’s proximity to Asian markets combined with strict regulations for pick to ship timelines allow the country to deliver food products with unrivalled freshness to India and other markets.
Source: fnbnews.com
