Mayor Bob Burr celebrates the inaugural pick
"First Pick” marks start of Michigan blueberry harvest season"
South Haven Mayor Bob Burr helped kick off the local harvest by visiting the Fritz family of Brookside Farms, along with Archie Armino of Walmart and Bob Hawk, President & CEO of MBG Marketing, a grower-owned cooperative and a founding partner of Naturipe Farms, who manages the sales, marketing and distribution of the co-op’s blueberries.
“This is a crucial time of year for our local family farmers,” stated Mayor Burr. “Our local and regional economies rely on a successful harvest season and it is a source of Michigan pride when we start to see our blueberries ripen and prepared to be shipped throughout the country.”
From left to right: Peter Fritz; Mayor Burr; Bob Hawk; Carly Fritz Parsley.
Third generation blueberry growers, cousins Peter Fritz and Carly Fritz Parsley, gave a tour of their home farm in Bloomingdale, Michigan, which was started nearly 60 years ago by their grandfather George Fritz, Sr. who started the farm with just five acres. Today, Peter and Carly are a great example of Michigan’s next generation of producers as they continue the family tradition of farming.
When asked about the status of this year’s crop, Peter shared that the unseasonably cold winter was thought to pose a significant negative effect on this year’s crop, however the plants have been able to rebound and the crop is looking strong for the year. “Certain varieties fared better than others,” added Bob Hawk. “However we are pleased with how the bushes have bounced back this spring and are looking forward to another great year.”
To assist in promoting the health and great taste of blueberries, MBG Marketing and Naturipe Farms is continuing their work with the Michigan Ag Council to sponsor the Pure Michigan program.
“The locally grown movement has made tremendous strides to highlight the importance of supporting our local agricultural sector and the positive impact it has on our economy,” said Bob Hawk. “We are especially pleased to be working with local retail customers, including Walmart, who highlight the heritage, traditions and contributions made by the family farms in Michigan”
From left to right: Archie Armino; Peter Fritz; Carly Fritz Parsley; Bob Hawk.
Market Manager for Walmart in the South Haven area, Archie Armino, also joined in on the First Pick celebration. Walmart plans to double the sales of locally-sourced produce in the U.S. and has partnered with MBG Marketing to feature 11 of their family farms with in-store signage throughout Michigan Walmarts this summer. “Walmart is committed to the farmers who grow our food and supports the in-season locally grown products such as these healthy, flavorful Michigan blueberries,” said Armino.
Michigan is the number one state in highbush blueberry production with growers producing over 100 million pounds of blueberries every year for fresh and frozen markets. MBG Marketing represents a large portion of the approximately 600 family farms in Michigan that grow blueberries.
For more information:
Kyla Oberman
Naturipe Farms LLC
Tel: +1 831-443-2352
Email: koberman@naturipefarms.com
www.naturipefarms.com