‘Co-creation’, theme at Enza Zaden booth Fruit Logistica

The main theme of the Enza Zaden booth at the Fruit Logistica this year is co-creation. “Combining the strengths of various chain parties is the future way of cooperating,” explains Maarten van den Heuvel, Marketing Manager at Enza Zaden.

“Partnerships are crucial to make innovations successful in this dynamic and competitive market. As a worldwide operating seed company we have intensive knowledge about possibilities in genetics and variation in genetics worldwide. At the Fruit Logistica we present the way we approach this topic and show some genetics that could shape the future. The Fruit Logistica is a perfect platform to discuss together with our partners about creating these new opportunities. Co-creation, that’s what it’s all about.”

At the Enza Zaden booth, three topics are at the forefront:

• Global Varieties:
This will show our multilocal approach by exhibiting an impression of our worldwide assortment.

• Hydroponic/Fresh Cut:
Here we’ll have the hydroponic cultivation method for lettuce displayed, namely the cultivation on water. Moreover, we’ll put our Eazyleaf varieties in the spotlights.

• Concepts:
Here we’ll focus on successful product concepts that are the result of teamwork within the chain, such as Tribelli® and TomAzur®.

Fruit Logistica Magazine
Enza Zaden developed a special Fruit Logistica magazine around the theme co-creation. This magazine is published as an insert in the international Magazine ‘The Partnership’ from Enza Zaden and is available on the stand.

5-7 February
Hall 1.2
Booth C-07