Grow Together with Driscoll’s at Fruit Logistica
The theme of this year’s stand was “Let’s Grow Together”, as Driscoll’s believes in the enormous potential of the berry category for the future. Various factors, such as the growing demand for healthy food, the increase in year round consumption and the rising awareness of the health benefits of berries have all contributed to the popularity of the category.
Driscoll’s was happy to see that this message was a big success, as the berry company welcomed many visitors to their stand. This year the Driscoll’s was able to offer as well as fruit tasting of their unique varieties and in-store shopper marketing but also the opportunity to talk about business prospects and how to grow this promising category together. The company had even created a magazine for retailers with inspiration and ideas for the shop floor.
For more information:
Mieke Pulles
Driscoll's
Tel: +31 (0)76 530 5622
Fax: +31 (0)76 513 7001
[email protected]
www.driscolls.eu
