US: Zespri Kiwifruit for Kids at Chicago Marathon
Zespri’s Kiwifruit mascot Harry, was on the Marathon’s sidelines to cheer on the forty-five thousand runners. Forty 40 high school student volunteers from Chicago Run distributed Kiwifruit for Kids information to spectators and encouraged them to participate in Kiwifruit for Kids game.
“It was great to be at the Chicago Marathon supporting our Midwest charity’s efforts,” said Michele Hoard, Zespri’s Senior Marketing Manager of North America. “To watch Chicago Run’s runners and to have their teenage volunteers promote our Kiwifruit for Kids campaign really helped promote the message of our campaign: to be fit, active, and to eat healthily. It really brought home the message of how Zespri Kiwifruit is a great, easy addition to our families’ diets.”
Concluding on Sunday, October 21st at midnight, the winning charity of the Kiwifruit for Kids campaign will receive $10K from Zespri Kiwifruit, second place wins $5K, and the other four participating charities will receive $1500 just for playing. Chicago Run is currently in third place with 10,499 points.
For more information please visit www.zesprikiwi.com