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Market Development Adviser to Greenscans Mobile Platform

US: Industry veteran Don Harris, takes technology to the produce industry

As consumers shift 23% of their media consumption to mobile devices Harris and greenscans join forces to bring technology to the produce industry

When it comes to understanding the produce industry, Don Harris, is one of a handful of all around seasoned veterans who comprehends the supply chain of this industry. With a combined thirty-five years of senior level positions at Safeway and Wild Oats then crossing over to Naturipe Farms for four years as Director of Category Development, he has since launched his own consulting firm, Harris Consulting Solutions. The greenscans app caught his attention, a few months back, while at a trade show. He was instrumental in the design of the recent release of the greenscans consumer/business mobile platform.

“One look at the greenscans app, it was obvious that it solves many of the challenges facing the produce industry, how do you communicate to the consumer through a piece of produce? The app allows companies and retailers to direct message consumers on the most important questions consumers have: taste, nutrition, picking and preparing the product,” states Harris.

The introduction of the greenscans app is the results of in depth industry and consumer research with input from Harris. Jumptap, a leader in targeted mobile advertising, has seen click-through-rates that are double and triple internet rates. This gives an opportunity and increasing necessity to focus on mobile and engage with your audience.

Greenscans is a North Carolina corporation that offers businesses the channel to distribute their story to today’s mobile, socially connected, knowledge-craving shopper. Through our Mobile Platform, we offer an affordable, efficient, transparent framework for authors to publish their story, through our greenscans Mobile App, utilizing your existing product barcodes. The GTIN barcodes printed on products today… Databar, UPC, or EAN, can now be the medium for empowering your customers.

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