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UK: Just Juice launch Alphonso mango drink

Just Juice has launched a new flavour fruit drink, which aims to capitalise on the trend amongst British consumers to seek out more exotic flavours. The new flavour is mango and is made using Alphonso mangoes grown in India. It is available in 1 litre cartons from cash and carry outlets.

Exotic flavours of juice drinks are growing in popularity in the UK generally, but mangoes more than anything or other group.

According to recent data, mango juice and juice blends are now worth £54m (+19.1% YOY), with volumes now at 34.8 million litres (+23.1% YOY).

Just Juice stated, "With the huge demand for exotic flavours our Just Juice mango juice drink is the ideal next addition to the Just Juice range. Alphonso mangoes are regarded as some of the finest available and really give this drink its distinctive taste."

Source: kamcity.com
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