NatureSweet®, a snacking tomato brand, and Barilla®, a pasta producer, have joined forces to give parents and kids some recipe inspiration this school year. Both companies have partnered to create a campaign focusing on delicious, simple meals for back-to-school lunchboxes that are being promoted on two major grocery delivery platforms, Instacart and Kroger.
“We continue to embrace digital innovation, and a partnership like this truly strengthens our efforts on the digital shelf,” says Travis Laveault, NatureSweet’s senior digital marketing manager. “We’re excited to partner with Barilla in this effort to bring better lunch ideas to consumers during the back-to-school time frame.”
The bento-box-style recipes are designed to be quick and easy for the on-the-go family.
The Barilla Summer Pasta Salad
“As a busy mom of two active boys, I know how exhausting it can be to make lunches that my kids are excited to eat,” says Jennifer Ping, vice president of marketing Barilla Americas. “We hope this partnership inspires our fans with easy, delicious pasta lunch ideas and makes grocery shopping a bit more enjoyable.”
This is the first time the two companies have run a cobranded campaign on Instacart.
“We’re proud to help our CPG brand partners drive awareness on our platform, whether they’re category leaders or emerging brands,” says Graham Edward, senior director of brand partnerships at Instacart. “This back-to-school season, we’re excited to help consumers discover and be inspired by the school lunch ideas across the Instacart marketplace.”
For more information:
Jenny Halpin
NatureSweet
[email protected]
https://naturesweet.com/
