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Key new hires for Peak of the Market

After an extensive search, Peak of the Market is proud to announce that Deena Clarke has joined its team as chief financial officer.

Clarke held the role of controller at Granny’s Poultry Cooperative Ltd. for the past 12 years which included the merger of Granny’s with Exceldor Cooperative in July 2019. In addition to facilitating the merger, Clarke led the finance team at Granny’s and was involved in a $37 million plant expansion and renovation project in 2016. Clarke was also the finance lead in multiple system implementation projects.

“We are so pleased to have Deena join us as CFO,” said Pamela Kolochuk, CEO, Peak of the Market. “Deena’s financial experience in both the agriculture and food industries is a perfect match for our business and will serve us well into the future.”

Left: Deena Clarke; right: Jodi Johnson. 

“Joining Peak of the Market is both a personal and professional achievement for me,” said Clarke. “I look forward to the challenge of learning a new segment of the agriculture industry while at the same time provide input on the opportunities that Peak of the Market and its grower partners can tap into. Being raised on a mixed farm of grain and pure-bred Angus beef, agriculture has been, and is, important to me and my family. I am proud to be a part of the Peak of the Market team.”

Peak of the Market is also proud to announce that Jodi Johnson has joined its team as marketing and communications manager.

Johnson’s 20-year career began with the Manitoba Turkey Producers but a move to Calgary resulted in a 15-year career in multiple communications and high-profile special events roles with the Calgary Stampede, the most notable being the Royal Visit of the Duke and Duchess of Cambridge in 2007. An opportunity with the Red River Exhibition brought Johnson home, where she spent the past 10 years as communications and marketing manager.

“Jodi is a great fit for this newly created position,” said Kolochuk. “Jodi’s extensive experience, coupled with her enthusiasm, will serve us well in years to come.”

“I am very proud to join the team at Peak of the Market,” said Johnson. “There are some wonderful stories happening at Peak of the Market. Whether it’s sustainability on the farm, innovative technology in the distribution centre or the health benefits of products being produced by the growers, I look forward to sharing stories with a variety of audiences.”

Clarke can be reached at (204) 633-5636 or Johnson can be reached at (204) 594-1416 or 

For more information:
Pamela Kolochuk
Peak of the Market
Tel: +1 (204) 632-5823 

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