The Association of Manufacturers and Distributing Companies (Aecoc) has appointed Jesús Barranco, CEO of La Unión Corp. to its Fruits and Vegetables Committee. With this appointment, the CEO of La Unión agrees to work on the committee's mission to improve the efficiency of the fruit and vegetables category, providing greater value to the consumer and improving the flow of goods and information along the entire value chain, from origin to the final consumer.
Jesús Barranco, CEO of La Unión Corp.
Currently, La Unión is the leading marketer of fruit and vegetable products in Europe, with over 400,000 tons sold, and it is also the world's leading cucumber trader, with 100,000 tons distributed.
The company has 26 operations centers in Almeria and Granada, an average of 1,500 employees and 3 laboratories, where more than 45,000 analyses are carried out every year. The company is focused on research, development and innovation, with numerous active projects aimed at improving management and production efficiency.
Leading industry association
With more than 31,000 member companies, Aecoc is one of the largest business associations in the country and the only one that brings together all value agents, from producers and manufacturers to logistics operators and distributors. By focusing on efficiency, sustainability, competitiveness and taking advantage of major opportunities, this multi-sector association provides solutions, standards and knowledge to help meet the changing consumer demands.
The CEO of La Unión Corp. said that "given the circumstances, being part of the board of Aecoc is now more than ever a challenge, but for La Unión it is also a good opportunity to continue driving the improvement of the fruit and vegetable sector in partnership with the best companies."
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