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They work together to deliver the first New Zealand IP apple mystery boxes

Chunbo signs strategic cooperation agreement with New Zealand Trade Development Office

Chunbo, an innovative retail platform for healthy food products, signed a strategic cooperation agreement with the New Zealand Trade Development Office in June, 2021. Together they will bring a new  concept to the fruit retail market. will be the only platform to sell New Zealand 'fruit mystery boxes'. Everybody knows that New Zealand, located in the south Pacific, has a pure sea climate, fertile soil, vast meadows, and abundant rainfall. These unique natural conditions make New Zealand one of the foremost producers of various top-quality food products. Chunbo has already been through several joint projects with the New Zealand Trade Development Office. They organized "New Zealand delicious food week" and other activities to promote safe, delicious, top-quality, nutrient-rich, and ethically-sourced New Zealand food products among Chinese consumers.

This time Chunbo will promote 'fruit mystery boxes'. There are two kinds: the New Zealand diverse apple mystery box, and the New Zealand diverse IP fruit mystery box. In the 'New Zealand diverse apple mystery box' are 6-9 different kinds of New Zealand apples, including New Zealand Gala apples, New Zealand Queen apples, New Zealand Jazz apples, New Zealand Envy apples, New Zealand Fuji apples, New Zealand Dazzle apples, New Zealand Breeze apples, New Zealand Sonya apples, and New Zealand Cherish apples. The 'New Zealand diverse IP fruit mystery box' is similar, but in addition to apples also includes various kinds of kiwi fruit, which is very popular with Chinese consumers, and the New Zealand honey peach that is not yet very well known in the Chinese market.

Chunbo 'New Zealand diverse apple mystery box'

Chunbo 'New Zealand diverse apple mystery box'

In New Zealand the apple is the second-most important export fruit, just after kiwi fruit. Data from the General Administration Customs China (GACC) shows that Chinese apple import from New Zealand reached a value of 92 million USD in 2020. New Zealand supplied 67% of the Chinese apple import volume in that year. In other words, two-thirds of the apples imported into the Chinese market come from New Zealand. In April New Zealand introduced a new 'heavyweight' star to the Chinese apple market: Dazzle. The first time Chunbo made arrangements for the 'fruit mystery boxes', the Dazzle apple was already part of the deal.

New Zealand exports a wide variety of apples to China. Chunbo now includes a card with a brief introduction to New Zealand apple varieties in the 'fruit mystery boxes' to help Chinese consumers learn more about the wide variety of apples from New Zealand. The apples in these boxes represent the latest of the high-quality, delicious apple varieties in the New Zealand apple industry. The fruit mystery boxes will hopefully bring even more nutritious New Zealand fruit to Chinese consumers, make their shopping experience more interesting, and help them select their favorite fruit from among the wide variety of New Zealand fruit in the Chinese market.


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