Some 90,000 Telangana mango growers now have access to a marketing network that will allow them to sell their produce in multiple states, for a better price. This was made possible by the State Horticulture Department and Kalgudi Digital, a Hyderabad-based company that works to support farmers in multiple ways.
These entities have now set up TGreens.in, an online platform that will take orders from people for mangoes and enable delivery to the customer. Apart from retail customers, the platform is also tapping opportunities in other states, where there is a demand for Telangana mangoes.
Though only started recently, it has delivered more than 200 tons and hopes to increase it to 8,000 - 10,000 tons, said Raj Vallabhaneni, chief executive officer, Kalgudi Digital.
“We have about 90,000 mango farmers on our platform. We are now a B2C as well as a B2B platform,” he told telanganatoday.com. The mangoes collected from multiple locations are transferred to its warehouse at Medchal for grading, sorting and packaging and then sent to customers. For local orders, which are taken in units of 5kg, it takes about four to five days to be delivered after harvesting. The ripening is done using natural methods and not carbide, he said.