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Video series addressing unique challenges for women in produce

Center for Growing Talent (CGT) will launch the first of an ongoing short video series supporting the Women’s Fresh Perspectives Portfolio. The videos will bring light to the conversations arising about opportunities and resources for women in the industry, the unique challenges facing women in today’s pandemic landscape and more.

The conversations, broadcast on Produce Marketing Association (PMA) and CGT social channels, will invite engagement from audiences to share ideas, resources and experiences.

“Women’s Fresh Perspectives Portfolio is created by women to support women in the industry. Especially in the wake of the pandemic, this work is more urgent than ever,” said Megan Nash, director of programs at Center for Growing Talent. “I’m grateful our volunteer leaders, Brenda and Julie, have joined us to keep the conversation going between our virtual programs to ensure we’re keeping these topics on the forefront.”

The first in the series features conversations with Julie Lucido, CEO & president of Marketing Plus and outgoing chair of the Women’s Fresh Perspectives Committee; Brenda Necic, account manager at Mastronardi Produce and incoming chair of the committee; and CGT’s Megan Nash.

The first in the series will feature conversations with Julie Lucido, CEO & president of Marketing Plus and outgoing chair of the Women’s Fresh Perspectives Committee; Brenda Necic, account manager at Mastronardi Produce and incoming chair of the committee; and CGT’s Megan Nash. Topics range from reflections on the past year, the long-term effects on women in the produce industry and how COVID has changed the way we see professional development. These topics reflect many of the topics from the Listen, Learn Connect Series supporting the Women’s Fresh Perspectives Portfolio that began last year.

“When we couldn’t come together at WFP Conference this year, it was disappointing, but we also had a renewed sense of urgency to make sure we filled that gap with meaningful connections and opportunities for development,” said Nash. “These kinds of conversations are a great sign of that commitment, that while we work through the challenges, we’re continuing to hold ourselves and our colleagues accountable for always enhancing and promoting our industry.”

The first discussion was broadcast on Produce Marketing Association’s LinkedIn page on February 11 at noon Eastern, but will be available for audiences going forward. The other two conversations will appear on the CGT LinkedIn and other social channels. Those interested in learning more about conversations on the Women’s Fresh Perspectives portfolio or the state of talent in the industry, are encouraged to follow the Center’s page.

The videos will be broadcast in the weeks leading up to the next CGT Women’s Fresh Perspectives Listen, Learn Connect virtual event which is scheduled for March 24, at 3 PM Eastern. Registration is open now which includes an invitation to be connected to a mentor or mentee through the community as well.

For more information:
Siobhan May
Produce Marketing Association
Tel: +1 (302) 781-5855
SMay@pma.com 
www.pma.com


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