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Raúl Calleja, director of Fruit Attraction

Fruit Attraction will be back in October 2020

Raúl Calleja, Director of Fruit Attraction, has released a statement through his LinkedIn account announcing the new date on which the fair will take place this year. The largest global #marketplace of professionals specialized in the fruit and vegetable sector will be held from October 20 to 22 and will be #LIVECONNECT from October 1 to 31.

Nuestro crecimiento se debe la llegada de expositores de cada vez ...

"Fruit Attraction will be the first global event for the world's fruit and vegetable industry after the return of normality across #Europe. Faced with a #newscenario full of new opportunities, and with the fact that global distributors need to continue guaranteeing the supply of fresh products, Fruit Attraction has the responsibility to play its great role as sector instrument in October, which is a key month for campaign planning, and to continue promoting the necessary commercial meetings between the global supply and the demand, between companies and professionals," said Calleja.

But why does Fruit Attraction 2020 need to be held? As explained by the director:

  1. Companies need to continue selling, optimizing their costs, and entering new markets and diversifying their exports.
  2. It will be the great tribute that the global fruit and vegetable sector deserves.
  3. We must position ourselves as fundamental suppliers for the international distribution sector.
  4. We must help speed up the reconstruction process and the return to normality in a new scenario. #seeus at IFEMA.

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