CIV showcased apple, pear and strawberry varieties

The CIV – Consorzio Italiano Vivaisti of San Giuseppe di Comacchio (Ferrara, Italy) is taking stock of its participation in Fruit Logistica 2020, which has become an important meeting place for international operators who are interested in new products and major varietal development projects.

On the eve of the opening of the Berlin event at the Steigenberger Hotel of Berlin, the second edition of the 'CIV & Friends Meeting' took place with a large participation of representatives of companies interested in the preview presentation of the CIV Product & Project Portfolio of new apple varieties/selections.

During the Fair, the traditional annual Modi® Apple IMMCA Meeeting ('International Marketing Cooperation & Coordination Agreement') also took place, organised by the CIV – owner of the patent of the Civg198* apple variety and of the Modì® brand with which it is marketed worldwide – with its Authorised International Licensees in order to implement and coordinate the marketing strategies necessary for the development of the Modì® brand and to share the production techniques of the CIVG198* variety, in full compliance with environmental sustainability.

During the Berlin trade fair, CIV President Pier Filippo Tagliani, with the Business Development Manager Marco Bertolazzi, the Brand/Project Manager Dario Lezziero and the Technical Manager Marzio Zaccarini, met the many international operators interested in the latest CIV news on apple, pear and strawberry, which differ mainly in the following features: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, resistance to certain diseases (core aspect of the CIV genetic improvement programme).

'The Berlin Fair, – concludes CIV President Pier Filippo Tagliani – despite the expected absence of Asian operators, is certainly confirmed as the main International Event of the entire fruit and vegetable industry (i.e.: research-production-marketing and related services), and we thank all interested operators who visited us to learn about our selections/varieties of Apple, Strawberry and Pear; the last ones were developed by the University of Bologna thanks to private funding from the CIV'.

For more information:
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