Thai Fresh Import relies on online marketing and efficient shipping of Thai air cargo

"Online ordering portal could further promote the consumption of Thai imported goods"

The Thai Fresh Import company has been dealing with the import of fresh air cargo from Thai fields for many years now. Whether durian, Thai herbs, ginger or root vegetables: everything is delivered directly to Frankfurt Airport, after which it is immediately laboratory-tested, cleared, packed, picked and delivered to the customer - usually retailers or restaurateurs. However, partly due to the many cooking shows on television, the demand from private customers and hobby cooks is also growing. "That's why we are now activating an extensive online shop," confirms Managing Director Mrs. Geppinger (right).

The businesswoman has Thai roots herself and has therefore maintained good contacts in the Asian country. This has given her the opportunity to import products from there to Germany. Over the years, 90 percent of the product range has remained the same: "Thai herbs such as coriander and basil are still popular, but some products - such as durian, for example - still have interesting growth potential".

She adds: "Basil and hot basil is a constant hit with us because it is used in almost every dish. Coriander is also sold a lot due to the many cooking shows on television. In general, we are seeing an increasing number of Thai restaurants; this trend is also naturally benefiting our business."

A future-proof online shop will be activated immediately. If everything goes according to plan, the exotic merchandise will soon only be sold via this online platform, confirms Ms. Geppinger. "At the moment only our logo or the company name is on the product packaging. Parallel to online trading, we are also endeavouring to build up a complete private label."

Thai Namwa bananas

Shipping via DHL
The wholesale business now serves a broad clientele of private and commercial customers throughout the Federal Republic of Germany. "Our main sales area is still southern Germany, especially since we are one of the few suppliers here. However, we can now deliver nationwide. The talks with DHL have already been settled. We will only send by express, as otherwise the food would spoil". 

Optionally, some products will be offered separately with normal shipping: "One example is the papaya, which does not spoil as quickly. In this case the price will go down again, but only by a certain amount. In general, the larger the quantity ordered, the cheaper it gets."

For more information:
Thai Fresh Import
Sunit Geppinger
Bahnhofplatz 5
78315 Radolfzell am Bodensee
(+49) 0176 324 89 889 

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