Business France assists 162 exhibitors at this year's Fruit Logistica. They will focus on sustainability and new concepts for the agriculture of the future.
Germany continues to be an important market for France: the export volume of fruit and vegetables totaled 326,000 tonnes in 2017. Fruits and vegetables accounted for 139,000 tonnes, of which 50% were apples and 20% were apricots. 187,000 tonnes -worth €235 million- was the share of vegetables in that same year. The main exports included lettuce, cauliflower, peas, shallots and onions, as well as tomatoes.
Made with Love - Exhibitor at Fruit Logistica 2018 / Credit: Business France
The industry has set itself ambitious goals: to increase the competitiveness of French products through investments in innovation, to harness the benefits of these products, creating healthy nutrition and to increase consumer orientation towards more health, well-being, naturalness and biodiversity. "Zero pesticide residue" is a trendy theme in France, for which there is - among others - the Nouveaux Champs initiative. Its current 46 members, many of whom are also exhibiting at the fair, are practising residue-free, environmentally friendly cultivation of fruit and vegetables as a concept for the efficient conventional agriculture of tomorrow.
Among the exhibitors will be Végépolys, a center of excellence that is works by the networking between all stakeholders, the creation of research partnerships and the establishment of new businesses. The firms are also accompanied by regional partners such as Région Hauts de France, Sud de France, Région Provence Alpes Côte d'Azur, Food Loire, Dev'up Center Val de Loire, Région Sud-Ouest and Région Rhône-Alpes. They will be the first point of contact for cross-product issues at the fair.
Halle 22, Stand C07: Business France
Business deals, tastings and entertainment will all come together at the Info booth of Business France in the middle of Hall 22. A team of eight industry experts from various offices is available for up-to-date information and advice. The tastings of products ranges from smoothies, small hot dishes to desserts. Further information can be found on the trade fair website of Business France.
"French Party"
On Wednesday, the 6th of February from 5.30 to 7.30 pm, for the first time the entirety of Hall 22 will be dominated by the French Party. Exhibitors and trade visitors are cordially invited to this get-together, which will see culinary delicacies by the French chef Gustave. Also on the program: a raffle and a live DJ whose selection of chansons will be broadcast to all stands in Hall 22.
For more information:
Pressebüro Business France in Deutschland
Nathalie Schlitter, Pressereferentin
Martin-Luther-Platz 26
D- 40212 Düsseldorf
Tel.: +49 (0) 211 300 41 340
E-mail: nathalie.schlitter@businessfrance.fr
Website: www.businessfrance.fr